India’s festive shopping season is gearing up, and Amazon is leading the charge with some major sales events. If you know what to watch for, it’s a great opportunity to snag deals or boost your sales. Here’s all you need to know about what Amazon has planned, what to expect, and how to benefit as either a buyer or seller.
What’s New: Amazon Great Indian Festival & Early Deals
Festival start date: The Amazon Great Indian Festival 2025 will begin September 23, with 24-hour early access exclusively for Prime members.
Early Deals live already: From September 13, Amazon has launched “Early Deals” to give shoppers a head start. These include discounts on mobiles, laptops, smart home devices.
Expanded operations: Amazon is adding 45 new delivery stations (especially in Tier-II and Tier-III cities) to speed up deliveries.
Seller participation: Over 1.7 million (17 lakh) sellers will be part of the festival, offering a wide ranging selection.
Top Deals to Watch
Here are some of the standout deals and discounts you’ll see or should keep an eye on:
- Smartphones & electronics: Big savings are expected, especially on brands like Samsung, Apple, OnePlus. Some phones are being sold at their lowest prices of the year.
- Home & appliances: Deals on items like TVs, smart home gadgets, kitchen appliances with discounts up to 50-65% in many cases.
- Fashion, beauty, everyday products: Wide discounts here as well, with additional bank-card and EMI offers.
Why this Sale Matters More in 2025
Amazon is reaching more buyers beyond big cities this time, thanks to logistics expansion. That means more people in smaller towns will get faster deliveries.
Early deals reduce pressure and increase competition among sellers. If a seller is well prepared, they can make good sales even before the official start.
New AI features and tools (product comparisons, review highlights, etc.) are expected to improve shopping experience and help buyers make better decisions.
Buyer Tip Sheet: How to Save Smartly
| Tip | Why it Helps |
|---|---|
| Start Early | Early Deals help you lock in deals before items run out. Prime members especially benefit. |
| Make Wish-List & Alerts | Use Amazon’s wish-list and deal alerts so you’re notified when price drops happen. |
| Compare Total Cost | Check bank discounts / card offers, shipping charges, and whether no-cost EMI or exchange is available. |
| Check Specs & Reviews | Don’t just go by discount % make sure the product quality/after-sales is good. |
| Use Prime Benefits | Early access, faster shipping, special deals often reserved for Prime members. |
Seller Tips: How to Maximize During the Sale
Prepare inventory ahead: Bestsellers tend to sell out fast. Ensure stock for popular SKUs.
Optimize your product listings: Good photos, clear descriptions, proper keywords.
Use promotions and bank-card partnerships: Offers like “extra cashback with SBI/ICICI”, no-cost EMI, exchange offers help you stand out.
Focus on logistics: With faster delivery stations in more places, ensure you’re ready to fulfil orders quickly. Good feedback depends on fast delivery.
Plan your marketing: Tease your deals early on social media / your website. Engage customers with previews or countdowns.
What to Watch Out For & Possible Risks
With high traffic, product stocks may run out quickly sometimes “deal ends sooner than expected.”
Sellers might stretch logistics delays are possible in very high-demand places.
Deals might not always be “deep discounts” sometimes it’s marketing hype; check historical prices (use price trackers or check past sale prices).
Quality issues: smaller or under-known brands may offer steep discounts but product/service quality or warranty might suffer.
